Homepage through to individual service pages and consultation booking.
01 / The Brief
A boutique Cork brokerage, selling trust before it sells anything else.
Fortis Financial Management is a Cork City brokerage advising high earners and business owners on retirement, protection, investment and succession, regulated by the Central Bank of Ireland, working across products from providers including Irish Life, Zurich, New Ireland and Standard Life.
Nobody books a consultation with a financial advisor on impulse. Before anyone fills in a form, the site has to do the work a first meeting would normally do: establish that this is a regulated, credentialed, independent advisor worth trusting with a pension or a family's protection.
02 / Results
03 / The Challenge
Nine services that sound like each other on paper, and have to read differently on the page.
Retirement Planning, Pension Auto Enrolment, Shareholder Protection, Keyman Insurance, Succession Planning, to a business owner outside the industry, several of these sound interchangeable, and a site that treats them that way undersells the actual breadth of what Fortis offers.
Each service needed its own page, written to its own audience, a business owner insuring against losing a key employee reads a different page to a retiree deciding how to draw down a pension, with the credibility signals (regulation, provider partnerships, credentials) doing consistent work across all of them rather than living in one "About" page nobody reaches.
05 / Across the site
06 / What we did
Nine services, nine landing pages
Every service, from Retirement Planning through to Death in Service, got its own page rather than a shared paragraph on a single Services page, so each one can be found and understood on its own terms.
WordPress, with a Client Portal and calculators
Beyond the marketing site, the build includes a dedicated Client Portal and a calculators section, practical tools for existing clients, not just a brochure for prospective ones.
Credentials and regulation, up front
Central Bank regulation, provider partnerships and advisor qualifications sit near the top of the homepage, the reassurance a financial services buyer needs before they'll consider a consultation.
Client testimonial
Conor Tobin - Fortis Financial“Have worked with Bharath and his team over the past 6 months to enhance our website, improve our SEO and grow our online presence and I cannot speak highly enough about them.
The level of detail that goes into the work they do is incredible. They are cooperative, knowledgeable, professional and easy to work with.
Since we began working with BW Digital our online presence has grown and our website has become a genuine tool in client generation.
Thanks Bharath, Jamie & Sohan”
08 / Everything delivered
Design & build
- — Full site design
- — WordPress build
- — Nine individual service page templates
- — Client Portal integration
- — Financial calculators section
Structure & search
- — Service-per-page architecture
- — On-page SEO
- — Local SEO, Cork & Munster
Content
- — Homepage & service page copy
- — About & credentials copy
- — Blog, retirement & pension planning
- — Contact & consultation booking flow
Own your site. Then make it findable.
Our ad work with Irish businesses across web, SEO, paid media and video, all of it in-house, under one roof.
