The launch
A new site, live and ready to be found.
We took the new website from build to live — final content checks, redirects from old URLs, speed and mobile testing, and submitting the site to search engines. Kevin launched with a site that worked from day one.
SEO package
The work nobody sees, so the site can be seen.
We installed a complete SEO foundation at launch rather than bolting it on later. Every page went live with the structure search engines look for: clean titles and meta descriptions, schema markup for local search, fast-loading images, and connected search console and analytics.
Search console verified
Site verified and submitted, sitemaps indexed, crawl errors checked.
Local schema markup
Structured data so Google knows the business type, address and service area.
Page-level metadata
Every page with its own title tag, meta description and social preview card.
Core Web Vitals
Images compressed, code minified, fast server response times.
Analytics & conversion tracking
Site verified and submitted, GA4 installed, conversions tracked from launch day.
Meta & LinkedIn ads
Two audiences, two platforms, one message.
The launch didn't wait for organic search to catch up. We ran Meta campaigns to reach people where they spend time, and LinkedIn campaigns for business-to-business credibility — both pointing to the new site, both tracked through the pixels installed at launch.
Tracking first
Meta Pixel and LinkedIn Insight Tag installed before any ad ran, so every visit built an audience.
Creative per platform
Feed images sized for square, story video sized 9:16, LinkedIn creative built with clean copy.
Retargeting loop
People who visited the site from search or social saw follow-up ads, keeping Kevin top of mind.
Responsive
Built for where the ads land.
Most paid social clicks arrive on a phone. The site was tested on mobile first, so the journey from ad to enquiry is short, fast and readable with one thumb.
Client testimonial
Kevin O'Keeffe“Blackwater Digital understood exactly what we needed and made the whole process straightforward. The communication was excellent, and the end result was professional, effective, and something we’re genuinely very happy with.”
Launching something? Launch it properly.
Website, SEO and paid social planned as one launch. Tell us what you're building and who it's for.