Homepage through to vacancy listings and the hire-now form.
The Brief
Every visitor to a recruitment site is either looking for work, or looking to hire. Rarely both.
Primtac Personnel is a Balbriggan-based agency specialising in Construction, Supply Chain, Logistics, Warehousing and Automotive recruitment, a team of over 20 recruiters who between them have placed more than 60,000 candidates with 500-plus active clients.
The site had to serve both sides of that business without either one getting buried under the other: a candidate searching for a warehouse role, and a site manager who needs six forklift drivers by Friday, arriving at the same homepage with completely different intentions.
The Challenge
A blue-collar audience needed a site that got out of their way.
Construction and warehouse candidates aren't browsing a recruitment site for pleasure, most are on a phone, between shifts, looking for the next job or trying to register quickly. The build keeps "Register with us" and live vacancies within easy reach rather than behind a polished but slow-loading experience.
On the client side, the split between "Why work with us" and "Looking to hire" gives a hiring manager a direct path to submitting a vacancy without wading through candidate-facing content first. Two navigation branches, Candidates and Clients, sitting side by side in the main menu, rather than one blended "Services" section trying to do both jobs.
Across the site
What we did
Split the navigation by audience
Candidates and Clients became separate top-level menus rather than sub-items of one Services page, so a hiring manager and a jobseeker each land on content built for them, not a shared middle ground.
WordPress, built in Elementor
Team member profiles, vacancy listings and a "Hire Now" enquiry flow, all on a template that lets Primtac add new roles and consultants without a developer.
Put the numbers where they land first
60,000+ candidates placed and 500+ active client relationships sit close to the top of the page, the credibility a recruitment agency needs to earn before anyone fills out a form.
Client testimonial
Conor Parkinson, Primtac Personnel"Bharath and BW Digital Marketing recently helped Primtac Personnel to design and develop a new website which has now gone live. The team in BW were fantastic throughout the entire process. Regular catch up meetings to track and monitor progress, consistent communication over the course of the development and launch, and regular follow up calls and emails to make sure we were happy with the final product. I can't recommend Bharath and the team in BW enough. We are delighted with the outcome and have seen a massive lift in online engagement. Thanks again guys!"
Everything delivered
Design & build
- — Full site design
- — WordPress / Elementor build
- — Team member page template
- — Vacancy listing template
- — Mobile-first development
Structure & search
- — Candidate / client dual navigation
- — On-page SEO
- — Local & sector SEO, Construction, Logistics, Warehousing
Content
- — Homepage & service page copy
- — Team member bios
- — FAQ content
- — Contact & hire-now flow
Own your site. Then make it findable.
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