Homepage through to vacancy listings and the hire-now form.
01 / The Brief
Every visitor to a recruitment site is either looking for work, or looking to hire. Rarely both.
Primtac Personnel is a Balbriggan-based agency specialising in Construction, Supply Chain, Logistics, Warehousing and Automotive recruitment, a team of over 20 recruiters who between them have placed more than 60,000 candidates with 500-plus active clients.
The site had to serve both sides of that business without either one getting buried under the other: a candidate searching for a warehouse role, and a site manager who needs six forklift drivers by Friday, arriving at the same homepage with completely different intentions.
02 / Results
03 / The Challenge
A blue-collar audience needed a site that got out of their way.
Construction and warehouse candidates aren't browsing a recruitment site for pleasure, most are on a phone, between shifts, looking for the next job or trying to register quickly. The build keeps "Register with us" and live vacancies within easy reach rather than behind a polished but slow-loading experience.
On the client side, the split between "Why work with us" and "Looking to hire" gives a hiring manager a direct path to submitting a vacancy without wading through candidate-facing content first. Two navigation branches, Candidates and Clients, sitting side by side in the main menu, rather than one blended "Services" section trying to do both jobs.
05 / Across the site
06 / What we did
Split the navigation by audience
Candidates and Clients became separate top-level menus rather than sub-items of one Services page, so a hiring manager and a jobseeker each land on content built for them, not a shared middle ground.
WordPress, built in Elementor
Team member profiles, vacancy listings and a "Hire Now" enquiry flow, all on a template that lets Primtac add new roles and consultants without a developer.
Put the numbers where they land first
60,000+ candidates placed and 500+ active client relationships sit close to the top of the page, the credibility a recruitment agency needs to earn before anyone fills out a form.
07 / Client testimonial
Conor Parkinson, Primtac Personnel"I would highly recommend BW to anyone looking to upscale their marketing to improve their website and give their company a whole revamp online - the revamp that Primtac went through with BW has been a massive success."
08 / Everything delivered
Design & build
- — Full site design
- — WordPress / Elementor build
- — Team member page template
- — Vacancy listing template
- — Mobile-first development
Structure & search
- — Candidate / client dual navigation
- — On-page SEO
- — Local & sector SEO, Construction, Logistics, Warehousing
Content
- — Homepage & service page copy
- — Team member bios
- — FAQ content
- — Contact & hire-now flow
Own your site. Then make it findable.
Our ad work with Irish businesses across web, SEO, paid media and video, all of it in-house, under one roof.
