Homepage through to service pages and the appointment booking form.
01 / The Brief
Roy and his father built the business. The site had to sound like them.
Revolution Roofing is a family-run Cork City roofer, Roy and his father, working with a small team of licensed contractors, offering everything from new roof installation to emergency repairs, chimney work and insurance claim support.
"Building Trust, One Roof at a Time" is already their own line, and it's the right one, in a trade where the buyer can't easily judge the quality of work themselves, the decision comes down to whether they trust the people doing it. The site's job was to carry that trust rather than bury it under a generic services list.
02 / Results
03 / The Challenge
Eleven services. One family. Two very different kinds of visitor.
Revolution Roofing genuinely does everything from tile installation to gutters to attic conversions , but not every visitor arrives the same way. One is planning a full re-roof months out and wants craftsmanship and a fair quote. The other has water coming through their ceiling right now and wants to know how fast someone can get there.
The build has to serve the second visitor without shortchanging the first: Emergency Roof Repairs and Insurance Work sit alongside the broader service range rather than buried in a long list, while the family story and real, named customer reviews do the work of proving this is a business a homeowner can hand their roof to.
05 / Across the site
06 / What we did
Emergency work given its own front door
Emergency Roof Repairs and Insurance Work sit as distinct, easy-to-find services rather than folded into a general repairs page, the two most time-pressured reasons someone lands on the site.
WordPress, built in Elementor
A project gallery, a rotating testimonial section and a direct "Book an Appointment" flow, all on a template Roy can update with new completed jobs and reviews without a developer.
Real names, not star ratings
Testimonials on the site are attributed to real first-and-last names, Liam O'Sullivan, Aoife Murphy, Conor O'Brien, rather than generic initials or anonymous quotes, which reads as considerably more credible in a trade where trust is the whole sale.
08 / Everything delivered
Design & build
- — Full site design
- — WordPress / Elementor build
- — Project gallery template
- — Appointment booking flow
- — Mobile-first development
Structure & search
- — Service-per-page architecture
- — On-page SEO
- — Local & emergency-intent SEO, Cork City
Content
- — Homepage & service page copy
- — About & family story copy
- — Blog, roofing guidance for Cork homeowners
- — Testimonial collection & display
Own your site. Then make it findable.
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