The Overview
Polished concrete, engineered for search.
SPCS installs polished concrete and terrazzo floors across Ireland. We redesigned their website from scratch, launched it with Google Ads to bring in enquiries straight away, then spent the next couple of months optimising it for organic search.
SPCS hasn't run a paid ad since. The site ranks in the top five for the searches that bring in business, and organic traffic alone now brings in 20 to 30 enquiries a month.
The result
Paid ads switched off. The enquiries kept coming.
Before & after
Rebuilt from scratch, with search in mind.
We didn't keep anything from the old site. The new structure gives each service, such as polished concrete and terrazzo, its own page built around what people actually search for, with finished floors shown up front and an enquiry form on every page.
Old Structure
The previous site had thin content, mixed distinct services together, and struggled to rank for search queries across Ireland.
Built for Search
Dedicated landing pages for polished concrete and terrazzo floors, loaded with photo proof, fast loading, and targeted to high-intent keywords.
The strategy
Paid to start, organic to stay.
A new site takes time to earn rankings. So we launched with Google Ads to bring in enquiries from day one, and worked on organic search at the same time. Once SPCS ranked well enough on its own, we switched the ads off.
New site + Google Ads
The redesigned site went live with search ads on the main searches, so enquiries came in while the rankings were still building.
Organic optimisation
Service pages written around real searches, on-page SEO, and the Google Business Profile set up to appear in map results across Ireland.
Ads off, organic only
No paid ads at all. Every enquiry now comes through organic search, at no cost per click.
Rankings
Ranking for the searches that bring in work.
These are the searches people make when they're ready to get a quote. SPCS shows up in Google's map results for the main searches and in the top five organic results for most of the rest. The biggest, "polished concrete floors", is searched about 1,600 times a month.
Source: Semrush organic positions, google.ie, October 2026. Map pack = Google's map results.
AI Overviews
Google's AI answer cites SPCS first.
When someone asks Google AI about "polished concrete floors cork", the answer opens with a sentence taken from the SPCS site, and spcs.ie is the first source listed beside it, ahead of Facebook and a regional concrete supplier.
More people now read the AI answer before they look at the links below it. Because the service pages give clear, factual answers, SPCS gets quoted in that answer as well as ranking underneath it.
The full page
Homepage, top to bottom.
Responsive
Easy to enquire from a phone.
People searching from a phone see photos of finished floors first and can reach the quote form in one tap. A fast mobile site also helps keep those rankings.
Mobile homepage
Still paying for every click?
We build sites that start with paid ads and end up bringing in enquiries through search alone. Tell us what you sell and we'll show you which searches could bring you work.