The Overview
Tile, Grout & Stone Specialists, Cork.
Tile Restoration cleans, repairs and seals tile, grout and natural stone across Cork, from kitchen ceramics to Victorian hallways. Cleaning is one of the most competitive local searches there is, and the business started with no website at all.
We built the site from scratch and launched it with Google Ads, then started on search engine optimisation. The business now ranks organically for a range of searches and is listed first in Google's AI answer. A small ad budget still runs alongside, because in a market this crowded, ads and organic search work best together.
2026 so far
A small ad budget, on top of strong organic rankings.
Google Ads, 1 January – 6 October 2026.
The strategy
Launch on ads, build organic, keep both running.
We used the same approach as on our other launches: ads first so enquiries came in straight away, with SEO building underneath. Here, the cleaning market is crowded enough that a small ad budget is still worth running alongside the organic rankings.
New site + Google Ads
A new site built from scratch, with tile, grout and stone search ads targeting Cork from day one.
Search engine optimisation
Service pages for each type of surface and job, local SEO for Cork, and clear, factual content that both search engines and AI answers can quote.
Organic + a small ad budget
Organic rankings bring in most of the visibility. A small ad budget keeps the business at the top of the page for the most competitive searches.
AI search
First name in Google's AI answer.
Ask Google's AI Mode for "tile cleaning services cork" and Tile Restoration is the first business recommended under Dedicated Tile & Stone Restoration Specialists, ahead of a list of established carpet and floor cleaning firms.
This isn't something you can buy with ads. It comes from a site that clearly says what the business does, where it works, and which surfaces it handles.
Google Ads
Paid search kept lean.
One tightly focused Cork search campaign for tile, grout and stone, with manual bidding and the keyword list narrowed to the jobs the business actually does. The average click costs about a euro, and clicks rose by 230 in the latest month after we refined the targeting.
- — Manual bidding, so spend goes to the searches that bring in work
- — Targeting limited to Cork City and County
- — Ads that point to the matching service page, not the homepage
The full page
Homepage, top to bottom.
Responsive
Before-and-after photos, on a phone.
Most of these ad clicks happen on a phone. The mobile site leads with before-and-after photos of real jobs, then a quote button and a tap-to-call number.
Mobile homepage
In a crowded market? Show up everywhere they look.
Paid ads, organic search and AI answers, planned together. Tell us what you do and where, and we'll show you how to reach people searching for it.