PAID ADS
Nothing else in marketing pays you back this fast.
Google, Meta and LinkedIn campaigns for Irish businesses. Traffic in days, real answers in weeks and a report that tells you what didn't work this month.
The right channel for the job.
Each platform has a different job. We build them to work together or independently, whatever your funnel needs.
Accounts reviewed weekly, never set-and-forget.
The transparency competitors skip: here's exactly how your money gets managed.
Audit & Research
Your account, your market, your competitors, where the money leaks.
Strategy & Funnel Design
Which platform, which audience, which offer, and where they land.
Campaign Build
Structure, tracking and conversion measurement done properly.
Creative & Copy Testing
Systematic tests that find the winners, not guesses.
Optimise & Scale
Weekly reviews: cut waste, feed what works.
Reporting & Insights
A monthly report you can actually read, plus the call to walk it through.
Tools we work in
Google Ads · GA4 · Meta Ads Manager · heatmaps · call tracking
Optimisation cadence
Every account reviewed weekly, bids, budgets, search terms, creative.
What we track
CPC · CTR · CPA · ROAS · conversion rate · Quality Score
One hard number per story.
Payroll Solutions Firm
−41%
cost per lead in 90 days
Frameless Doors company
3.8×
return on ad spend
Bathware company
+68%
more leads at the same spendWhat you're actually paying for.
Strategy-first, not just ad setup
Anyone can launch a campaign. We start with your funnel, your margins and your market, then build ads that fit.
Full-funnel, not just traffic
Landing pages, tracking and conversion measurement included, because clicks that don't convert are just spend.
Reporting you can actually read
One page a month, plain English. You'll see everything we see, including what didn't work.
A small senior team
Your account never gets handed to a junior. The person who pitched you runs your campaigns.
You own your account and your data
Always. Your ad account, your pixel, your history, documented and transferable if you ever leave.
Management fees, out in the open.
Local campaigns typically need €1,000+/month in ad spend to generate reliable data. The first 90 days are about learning what converts, expect improvement, not miracles, and honest reporting either way.
Starter
€450/mo
- One platform
- Campaign build + weekly reviews
- Monthly plain-English report
- Best under €2k/mo ad spend
Growth
€850/mo
- Two platforms working together
- Landing page + creative testing
- Call tracking wired in
- Best for €2–6k/mo ad spend
Scale
Custom
- Multi-platform full-funnel
- Dedicated senior strategist
- Custom dashboards
- For €6k+/mo ad spend
How our clients feel
Audrey Philpott— Clarity Investigations
"Working with Blackwater was a turning point. We now own our digital presence outright, and each of our care facilities is fully findable by the families who need us."
VJ Bronk - Frameless
"BW Digital was more than happy to help. Bharath patiently reviewed the site, made all the necessary adjustments, removed a pile of unnecessary add-on costs, and completed the project to far more than our satisfaction. Throughout the entire process, he remained positive, smiling, and incredibly effective."
Conor Parkinson — Primtac Personnel
"I would highly recommend BW to anyone looking to upscale their marketing to improve their website and give their company a whole revamp online - the revamp that Primtac went through with BW has been a massive success."
FAQs
Straightforward answers about running paid ads in Ireland.
Local campaigns typically need €1,000+/month in spend to generate reliable data; competitive national terms need more. We’ll tell you the honest minimum for your market on the first call, and whether ads are the right spend at all.
Campaigns deliver traffic within days. Reliable, optimised performance takes 4–12 weeks of data, the first 90 days are about learning what converts, then scaling it. We set expectations in writing up front.
Ads if you need leads this month; SEO if you’re building for next year. The honest answer is usually both, ads fund the present while SEO compounds. See our SEO page for the full comparison.
Yes, full-funnel is the point. Sending paid traffic to a weak page wastes the spend, so we build and test landing pages, wire the tracking, and report on the whole journey, not just clicks.
You do, always. Your account, your data, your payment method. If we part ways, everything stays with you, documented. Any agency that keeps your account hostage is telling you something.
It depends on your margins, a 4× ROAS on thin margins can lose money while 2.5× on strong margins prints it. We work it out from your numbers first, then set the target together.
Month-to-month after an initial 90-day setup period, long enough to gather real data, short enough to keep us honest. If we stop earning the fee, you can stop paying it.
Often, yes, with guardrails. PMax performs when it’s fed good conversion data and watched weekly; left alone it happily spends on junk. We run it alongside search, never instead of strategy.
We'll find the wasted spend in 20 minutes.
A free ad account audit, and an honest answer on whether we can beat your current results. If we can't, we'll say so.
