SEO & AI SEARCH
Get found on Google. Get recommended by AI.
SEO and AI Search Optimisation for Irish businesses. Cited in ChatGPT, Gemini and AI Overviews. Be the answer that gets handed over before anyone opens Google.
OpenAI, Feb 2026
BrightEdge, 2026
BrightLocal, 2026
Pew Research
Everything your business needs to be found.
Technical SEO
A site Google can crawl, index and rank without friction.
- Site speed & Core Web Vitals
- Crawlability & indexing
- Site architecture
- Structured data & schema
On-Page SEO
Every important page mapped to the search it should win.
- Keyword & intent mapping
- Content structure
- Heading hierarchy
- Internal linking
Off-Page & Digital PR
Authority that competitors can’t copy overnight.
- Relevant link building
- Digital PR
- Authority building
- Trusted third-party coverage
Local SEO
Show up when someone nearby searches for what you do.
- Google Business Profile
- Map-pack optimisation
- Reviews
- Local citations
Content Strategy
Create content that answers real questions and drives commercial intent.
- Search-intent research
- Service pages
- Answer-first articles
- FAQ content
AI Visibility Audit
See exactly what AI systems say about you versus your competitors.
- ChatGPT visibility
- Gemini visibility
- Google AI Overviews
- Competitor comparison
Entity & Brand Authority
Make your business information consistent across the sources AI trusts.
- Business profiles
- Reviews
- Digital PR
- Trusted directories
Answer-Ready Content
Structure your content so machines can understand and cite it.
- Question-led content
- Quotable facts
- FAQ schema
- Clean technical foundations
AI Visibility Tracking
Know how often and how favourably AI mentions your business.
- Prompt monitoring
- Citation tracking
- Share-of-voice reporting
- Monthly insights
The decision gets made in four places at once.
Google Maps. Organic results. AI Overviews. And whatever ChatGPT says when someone asks who to call in Cork. Same customer, same question, four different places you can be missing from.
The way customers search is changing.
Fewer clicks
AI answers are reducing the need to visit traditional search results. The businesses that get cited become part of the answer itself.
Better-qualified traffic
AI-referred visitors already understand what you offer and why it may fit, making the remaining traffic more intentional.
A head start
Businesses building search and AI visibility now have an opportunity to establish authority before the space becomes more competitive.
Our six-step strategy
SEO typically needs 3–6 months for meaningful movement. AI Search visibility can begin changing within 6–12 weeks as content, authority and citations build.
Audit
Full technical, content, search and AI visibility review of where you stand today.
Week 1Research
Detailed keyword & intent research identifying the commercial opportunities and customer questions worth winning.
Week 2Fix Foundations
Speed, indexing, crawl issues and business-data inconsistencies resolved on the site first.
Weeks 3-4Content & On-Page
Key pages optimised and new content planned around real search queries and AI prompts.
Weeks 5-6Authority Building
Links, reviews, citations, profiles and digital PR established on the sources search engines and AI trust.
OngoingMeasure & Grow
Monthly tracking of keyword rankings, traffic, conversions, AI mentions and overall share of voice.
Monthly
How our clients feel
Audrey Philpott— Clarity Investigations
"Working with Blackwater was a turning point. We now own our digital presence outright, and each of our care facilities is fully findable by the families who need us."
VJ Bronk - Frameless
"BW Digital was more than happy to help. Bharath patiently reviewed the site, made all the necessary adjustments, removed a pile of unnecessary add-on costs, and completed the project to far more than our satisfaction. Throughout the entire process, he remained positive, smiling, and incredibly effective."
Conor Parkinson — Primtac Personnel
"I would highly recommend BW to anyone looking to upscale their marketing to improve their website and give their company a whole revamp online - the revamp that Primtac went through with BW has been a massive success."
FAQs
Have a question? Book a free consultation or get in touch, we're happy to help.
Most local SME campaigns run €600–€1,500 per month depending on competition and scope. We’ll quote a fixed monthly figure after the audit, prices in €, no surprises, and we’ll tell you if SEO isn’t the right spend yet.
Expect meaningful SEO movement in 3–6 months. Technical fixes show first, while content and authority compound after. AI Search visibility can begin changing within 6–12 weeks.
No, and treat any agency that does as a red flag. Google’s results can’t be bought or guaranteed. What we do guarantee is transparent work, honest reporting and strategy aimed at revenue, not vanity positions.
It’s the work of showing up when someone nearby searches for what you do, the Map Pack, Google Business Profile, reviews and citations.
No, it’s changing where answers appear, not how they’re chosen. AI assistants cite well-structured, authoritative sites, which is exactly what good SEO builds. SEO and AI Search work together.
No. Nobody controls what an AI assistant says. What we can do is improve your visibility and track how often and how favourably your business is cited for the prompts that matter.
We track share of voice: how often and how favourably AI answers mention you for the prompts that matter, alongside assisted enquiries traced back to AI referrals.
Keyword positions, organic traffic and enquiries, AI visibility, work completed and what’s planned next, one page, plain English, with a call to walk through it.
Find out how visible your business really is.
We'll audit your website, search presence and AI visibility to show you what's working, what's holding you back and where we'd focus first.
